Mida
Etrash
AI-powered bin
2025
An algorithm recognize the material of waste before sorting it into the right section, allowing the recycling process to be optimized. We are exploring the human-waste interaction, focusing on process optimization and materials sustainability. Our joint efforts seek to redefine waste management practices and promote environmental consciousness on a global scale.
Seen at/on
IKEA
TEDx
Klépierre
H–FARM College
SkyTG24
Role
Design director
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Etrash
Form — We utilized precision bending details to add structural rigidity while maintaining a minimalist profile, ensuring the device communicates high-end quality through material manipulation alone.
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Process — A multi-year strategic partnership covering the full product lifecycle: from initial concept definition and manufacturing oversight to the continuous deployment of post-launch features.
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Etrash
Etrash
Etrash