An algorithm recognize the material of waste before sorting it into the right section, allowing the recycling process to be optimized. We are exploring the human-waste interaction, focusing on process optimization and materials sustainability. Our joint efforts seek to redefine waste management practices and promote environmental consciousness on a global scale. Mida has been recently unveiled at Ecomondo fair in Rimini.
Mida is currently on the market, and among its most notable users are H–FARM College and IKEA.
Form — We utilized precision bending details to add structural rigidity while maintaining a minimalist profile, ensuring the device communicates high-end quality through material manipulation alone.
Process — A multi-year strategic partnership covering the full product lifecycle: from initial concept definition and manufacturing oversight to the continuous deployment of post-launch features.