Mida
Etrash
2025
AI-powered bin
An algorithm recognize the material of waste before sorting it into the right section, allowing the recycling process to be optimized. We are exploring the human-waste interaction, focusing on process optimization and materials sustainability. Our joint efforts seek to redefine waste management practices and promote environmental consciousness on a global scale. Mida has been recently unveiled at Ecomondo fair in Rimini.
Mida is currently on the market, and among its most notable users are H–FARM College and IKEA.
Etrash
Etrash
Form — We utilized precision bending details to add structural rigidity while maintaining a minimalist profile, ensuring the device communicates high-end quality through material manipulation alone.
Etrash
Etrash
Process — A multi-year strategic partnership covering the full product lifecycle: from initial concept definition and manufacturing oversight to the continuous deployment of post-launch features.
Etrash
Etrash
Etrash
Etrash